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Our Philosophy

Begin Your Transformation Today

Our Story

We’ve loved every minute of our journey

Our Founder - Donna Guittard

As a teenager in the 70’s, Donna developed an early love for sewing and an appreciation of textiles. Money from part-time jobs was quickly converted into fabric. Many Saturdays were spent perusing the remnant bins of the Queen St. textile stores in Toronto in search of the next piece of fabric and within days, a new item had been produced. Eventually she made complex items for herself and others, including wedding dresses, coats and tailored suits. 

Our Roots

While Donna had followed her passion and enrolled in Fashion Design at Ryerson University, she took a new path studying Computer Science and enjoyed a successful executive career with Pfizer Pharmaceutical. In 2013 she decided to take a very early retirement and enjoy more time in the outdoors. The sewing machine had gathered dust on the shelf during those years, but she is now fortunate to be able to pick up where she left off.

Our Story

We’ve loved every minute of our journey

An Idea is Born

Donna wanted to make useful and practical items. Items she would love to own and wear herself  and that others would also love and want to wear. Spending so much time outdoors, she realized what a huge difference the right headwear could make. Not one piece satisfied every need she had. She had been making headwear items for friends and family, but with their encouragement decided to embark on a formal business venture. Thus Pleinair was born. Pleinair (meaning “outdoors”) represents both where she loves to be the most as well as her French-Canadian background.